In a world where coffee often takes the spotlight, tea remains a quietly powerful force of tradition, flavor, and wellness. Among the many tea brands on the market, Curtis stands out with its bold packaging, vibrant flavors, and a refreshing twist on a centuries-old beverage. But what is Curtis, where did it come from, and why is it quickly becoming a favorite among modern tea drinkers around the globe – including here in the United States?

The Origins of Curtis: A European Vision with a Global Heart

Curtis is a relatively young brand, established in 2009 by the Mayskiy Tea Company, one of the largest tea producers in Eastern Europe. While many of the world’s well-known tea brands trace their history back to colonial-era Britain or ancient Asia, Curtis was born with a very different mission: to bring innovation, global flavors, and modern design into the world of tea.

Despite its European roots, Curtis has always had its eyes set on a global audience. From the start, the brand focused on blending traditional black, green, and herbal teas with exotic fruits, flowers, and spices to create unexpected flavor profiles that appeal to adventurous palates.

A Feast for the Senses: What Makes Curtis Unique

Curtis teas are instantly recognizable on store shelves. Their bold, modern packaging – often black with vivid colors and elegant imagery – is more reminiscent of high-end chocolate or perfume than your typical tea box. But what’s inside is even more exciting.

Some of the most popular blends include:

Curtis Mango & Passion Fruit – A bright, tropical black tea that feels like a mini vacation in every cup.

Curtis Blue Berries Blues – A green tea blend with blueberries and hibiscus, offering both antioxidant benefits and a unique, tangy flavor.

Curtis Strawberry Mojito – A fun, herbal blend inspired by the classic Cuban cocktail, minus the alcohol.

Curtis Earl Grey Passion – A twist on the British classic, combining bergamot with floral and citrusy notes.

Curtis is playful, bold, and meant to surprise you. Even the pyramid-shaped tea bags allow for better infusion and a more aromatic experience.

Curtis Around the World

Though founded in Europe, Curtis has expanded its reach across Asia, the Middle East, and now North America, capturing the attention of tea lovers who crave quality with a creative twist. In the United States, more Americans are turning to tea not only for its comforting rituals but also for health benefits and variety. Curtis hits that sweet spot between premium feel and everyday enjoyment.

Fun Facts About Curtis

The name “Curtis” was chosen for its cosmopolitan, international sound –  evoking the feeling of timeless style and travel.

Curtis uses only high-quality whole leaf tea, natural ingredients, and state-of-the-art production methods.

The brand’s flavor combinations are inspired by international cuisine and cocktails, making them perfect for experimental tea drinkers.

Curtis has released limited-edition collections, often themed around holidays, seasons, or exotic destinations.

Why Americans Are Falling in Love with Curtis

Tea is more than just a drink – it’s a lifestyle. Americans today are looking for wellness, flavor, and authenticity, but they also love a little fun and experimentation. Curtis brings a global perspective to a very personal ritual. Whether you’re sipping a warm cup at your desk, relaxing at home, or looking for a non-alcoholic drink that still feels festive, Curtis offers something fresh.

So next time you’re browsing the tea aisle, look for those sleek black boxes with vibrant colors and give Curtis a try. It might just become your new favorite way to steep, sip, and escape.